Legal
Privacy policy
Last updated November 10, 2026
Tackle Ticker (tackleticker.com) is a price tracker for fishing rods and reels, run by one person, Brad C., in the United States. This page explains what the site collects about you, why, who else sees it, and how to delete it. The short version: we collect only what's needed to run your account and send the emails you asked for, we don't run ads or analytics trackers, and we never sell your data.
What we collect
You can browse without an account. Looking at deals, products and price history doesn't require signing in, and we don't build a profile of visitors.
If you create an account, we store:
- Your email address and name. If you sign in with Google, also the link to your Google profile photo (see Google sign-in).
- Your sign-in sessions, each with the IP address and browser type it was created from. This helps keep accounts secure.
- The products you follow, any target prices you set, and your email settings.
- A record of which alerts we've emailed you, so you don't get the same one twice.
If you become a member, payment is handled by Stripe on its own secure pages. We never see or store your card number. From Stripe we keep your Stripe customer ID, your membership status and your renewal date.
If you sign up for the newsletter without an account, we store just your email address and whether you're subscribed.
When you click through to a shop, we add one to a count of clicks on that listing. The count isn't linked to you or your account.
How we use it
- To sign you in and keep your account working.
- To send the emails you've chosen: sign-in links, price alerts, major-deal alerts and the weekly newsletter. Every marketing email has a one-click unsubscribe link.
- To run memberships through Stripe.
- To keep the site secure and fix problems.
We don't sell or rent your personal information, use it for advertising, or share it with anyone for their own marketing.
Google sign-in
If you choose “Continue with Google”, Google shares your name, email address and profile photo link with us. We ask for nothing else: no access to your Gmail, contacts, Drive or any other Google data. We use this information only to create your account and sign you in. We don't share it with anyone else or use it for advertising.
You can remove Tackle Ticker's access at any time from your Google Account's third-party connections page. Deleting your Tackle Ticker account also deletes the Google information we stored.
How long we keep it
- Account information, follows and alert history: until you delete your account.
- Sign-in sessions: until you sign out, or about a week after you last used the site.
- Newsletter signups: until you unsubscribe. We keep the address marked as unsubscribed so we never email it again by mistake. If you'd rather we erase it completely, email us.
- Payment records: Stripe keeps invoices and payment records as required for tax and accounting, even after your account is deleted.
- Backups of the database are kept for a few weeks, after which deleted data is gone from them too.
Your choices and rights
You can do all of these yourself, without contacting us:
- Delete your account: on your account page, open “Delete account”. This cancels any membership immediately and deletes your account, follows, alert history and newsletter signup.
- Cancel your membership without deleting your account: “Manage billing or cancel” on your account page.
- Change which emails you get: email settings on your account page, or the unsubscribe link at the bottom of any email.
- See your data: your account page shows your name, email, membership, follows, target prices and email settings. For a full copy, including alert history, email us.
Wherever you live, you can also ask us for a copy of your data, to correct it, or to delete it by emailing privacy@tackleticker.com. We'll reply within 30 days. We won't treat you differently for using any of these rights.
Security
The site is served only over HTTPS. The database isn't reachable from the internet, and we don't store passwords: you sign in with an emailed link or with Google. No system is perfectly secure, but we'll tell you promptly if a breach affects your information.
Children
Tackle Ticker isn't meant for children under 13, and we don't knowingly collect their information. If you believe a child has created an account, email us and we'll delete it.
Changes to this policy
If we change this policy, we'll update the date at the top. If the change affects how we use information we already have, we'll email account holders before it takes effect.
Contact
Questions or requests about your privacy: privacy@tackleticker.com. Billing, refunds and the rules for using the site are in the terms of service.